Prepared for The Women's Health Clinic
Phase 1 MVP · Visual Scope Preview
A low-fidelity wireframe walkthrough of the questionnaire-led web-to-app platform. Every screen here is a placeholder for the real product — the goal is to show the shape, flow, and surfaces that make up the MVP build.
Web / LandingMobile AppAdmin DashboardGreyscale = placeholder content · Dashed = future state
01 · End-to-end flow
The user journey, from discovery to app access
The intake questionnaire is the front door. Every downstream surface — pricing, onboarding, app experience — is shaped by what the user answers.
Step 1
Discover
Ads, social, referrals, SEO
Step 2
Landing Page
Single CTA → start intake
Step 3
Intake Questionnaire
Smart, conditional, guided
Step 4
Profile Built
Goals, symptoms, conditions
Step 5
Pathway Routing
System suggests offer
Step 6
Result Page
What's included + why
Step 7
Checkout
Web payment + coupon
Step 8
App Access
Email invite + login
02 · Routing logic
One questionnaire → two pathways
The system routes — it does not diagnose. Maintenance Membership joins after a Clinical program completes.
Routing engine
Questionnaire Result
Conditions flagged · Support needs · Goals
Foundations Membership
General app-supported wellness
- Monthly membership
- Generalised plan from questionnaire
- Smart Meal Builder, Education, Recipes
- Habit & symptom tracking
- In-app messaging (2–3 business days)
Clinical Pathway Program
3-month, higher-touch, personalised
- Triggered by PCOS, thyroid, IR, GLP-1, menopause, fertility, endo
- Initial 60–75 min consult + 3 follow-ups
- Personalised nutrition prescription
- Unlimited messaging (1–2 business days)
- Transitions to Maintenance after 3 months
Phase 1+ side note · Maintenance Membership — continuity-of-care tier for graduates of the Clinical program. Same app surfaces, lighter support cadence. Surfaced after program completion.
03 · Web surfaces
Web journey — discovery to app handoff
The web is where users learn, answer the questionnaire, see their recommended pathway, pay, and create their account.
womenshealthclinic.app
WebStart Intake Questionnaire
Landing page · single primary CTA
womenshealthclinic.app/intake
WebQuestion 6 of 24 · Conditional branch
○ Yes
○ No
○ Sometimes
○ Not sure
Back
Next
Intake questionnaire · branching follow-ups based on prior answers
womenshealthclinic.app/result
WebRecommended for you
Continue
Other option
Result page · Foundations or Clinical variant + "why this fits"
womenshealthclinic.app/checkout
WebCoupon code
Enter code…Apply
Pay & create account
Checkout · web payment, coupon, account creation in one step
04 · Mobile app surfaces
Client app — daily use after onboarding
Once paid in, the client lands in an app sized to their pathway. Foundations gets the core kit; Clinical gets the same surfaces plus consultation booking and tighter support.
9:41● ●●
Email
Password
Sign in
Forgot password?
Login
Foundations + Clinical
9:41● ●●
Home / Dashboard
Foundations + Clinical
9:41● ●●
Today
Breakfast
2P · 1C · 1F
Lunch
2P · 1C · 1F
Snack
2P · 1C · 1F
Dinner
2P · 1C · 1F
Generalised (Foundations) or refined post-consult (Clinical)
My Plan
Foundations + Clinical
9:41● ●●
Exchanges remaining
Protein
2 / 4
Carbs
2 / 4
Fats
2 / 4
Add to meal
Smart Meal Builder
Foundations + Clinical
9:41● ●●
Search recipes…
All
Quick
PCOS
Low GI
Recipe Library
Foundations + Clinical
9:41● ●●
Videos
Articles
PDFs
Education Hub
Foundations + Clinical
9:41● ●●
Today's check-in
Water
Sleep
Mood
Bloating
Habit & Symptom Tracking
Foundations + Clinical
9:41● ●●
Type a message…
SLA varies by pathway
In-app Messaging
Foundations + Clinical
9:41● ●●
Initial 60–75 min consult
M
T
W
T
F
S
S
M
09:00Available
10:30Available
14:00Available
Confirm booking
Book Consultation
clinical
9:41● ●●
My pathway›
Plan settings›
Notifications›
Subscription›
Support›
Log out›
Profile / Settings
Foundations + Clinical
05 · Admin / dietitian dashboard
The team's working surface
Where Tamzin, Kirby, and admin staff manage users, plans, content, messaging, and coupon access — without involving the dev team for routine updates.
admin.womenshealthclinic.app/users
AdminAll
Foundations
Clinical
Foundations
Clinical
Foundations
Clinical
Foundations
Click a user → questionnaire responses, pathway, plan, messaging
admin.womenshealthclinic.app/users/jane-doe/plan
AdminClinical · Week 3
Protein
4
Carbs
4
Fats
4
Distribute across meals
Breakfast
1P · 1C
Lunch
1P · 1C
Snack
1P · 1C
Dinner
1P · 1C
Plan & exchange management
admin.womenshealthclinic.app/inbox
AdminReply…
Messaging inbox · pathway SLAs surfaced
admin.womenshealthclinic.app/content
AdminEducation
Recipes
Categories
Self-serve content management — videos, articles, downloads, recipes
+ Add resource
06 · Feature matrix
What's included in each tier
| Feature | Foundations | Clinical Pathway | Maintenance Phase 1+ |
|---|---|---|---|
| Full app access | |||
| Generalised plan from intake | |||
| Personalised plan (consult-built) | Refined | ||
| Smart Meal Builder | |||
| Recipe library | |||
| Education Hub | |||
| Habit & symptom tracking | |||
| In-app messaging | |||
| Initial 60–75 min consultation | |||
| 3 × 30-min follow-up consults | |||
| Blood work review | |||
| Quarterly plan check-in | |||
| Support SLA | 2–3 business days | 1–2 business days · unlimited | 2–3 business days · limited |
07 · Scope boundary
In Phase 1 vs. Phase 2+
Anything not in the left column is intentionally deferred. These are valid future features — revisited after the MVP ships and we have real user feedback.
In Phase 1
- Landing page + intake questionnaire (conditional logic)
- Pathway routing engine
- Result page + web checkout (with coupons)
- Account creation + app handoff
- Mobile app: login, home, plan, Smart Meal Builder
- Recipe library, Education Hub, tracking, messaging
- Consultation booking (Clinical)
- Admin dashboard: users, plans, inbox, content, coupons
- Role-based access (User · Dietitian · Admin)
Phase 2+ · deferred
- Digital shop, paid e-books, recipe packs
- Masterclasses · course modules · quizzes
- Drip-fed content · advanced content locking
- Advanced weekly progress reports & analytics
- AI-generated medical recommendations
- Corporate wellness portals
- Multi-country localisation
- Advanced referral / affiliate system
- Native in-app purchases (payments stay on web)
08 · Timeline
10–12 weeks · 4 payment milestones
Each milestone gates a payment tranche. The final 25% is released after the 14-day post-launch monitoring window. Change requests outside scope are quoted separately.
Project start
Deposit
Signed agreement — kicks off discovery & development
25% deposit
Weeks 1–5
Milestone 1
Core structure, database, authentication, user roles, questionnaire flow & dashboard foundation
25% after M1
Weeks 6–12
Milestone 2
Membership flow, clinical pathway, booking, client app, Smart Meal Builder, plan logic, tracking, Education Hub, messaging & core workflows
25% after M2
+ 14 days
Post-Launch Monitoring
14-day monitoring window for bug fixes & unexpected issues after go-live
25% after monitoring
09 · Investment
Phase 1 MVP — R165,000 total
Fixed-scope investment split across four equal tranches. Pricing covers everything in the Phase 1 scope above; anything outside that boundary is quoted separately.
Phase 1 MVP · fixed scope
R165,000
Paid in 4 × 25% tranches
4 × R41,250
Tranche 1
25%R41,250
Deposit
On signed agreement
To confirm the project and begin development.
Tranche 2
25%R41,250
After Milestone 1
M1 sign-off
Once the core structure, database, authentication, user roles, questionnaire flow, and dashboard foundation are complete.
Tranche 3
25%R41,250
After Milestone 2
M2 sign-off
Once the membership flow, clinical pathway flow, booking flow, client app, Smart Meal Builder, plan logic, tracking, Education Hub, messaging, and core workflows are complete.
Tranche 4
25%R41,250
After Post-launch Monitoring
End of 14-day window
After the 14-day post-launch monitoring period.
Included — full Phase 1 scope as listed in section 07, all milestones, QA, and the 14-day post-launch monitoring window for bug fixes and unexpected issues.
Not included — feature changes, larger updates, or new functionality after launch. These are quoted separately or handled via an ongoing maintenance agreement.